Summary
A home bread making machine that grinds rice and bakes a loaf of fresh bread at the push of a button is now very popular in Japan. Despite a hefty price of around 50,000 yen (S$782), Sanyo Electric Co said that orders for its bread maker were likely to hit 58,000 by the end of the month of launching. Users just need to put ordinary washed rice and other ingredients in the machine and press the start button. The machine does the rest, from milling the rice to the kneading, rising and baking. Food analyst Hisao Nagayama attributed it to changing eating habits for the Japanese - a trend towards more Western food and busy lives that make it harder to find the time to cook rice, consumption of which has gone down.
Appeal to me
I am fascinated by food; bread is one of my favourite! I would like to read on anything about food and cooking actually makes our life interesting when we put our best efforts to prepare a meal.
Agree
I agree with the food analyst Hisao Nagayama's point of view that the consumption of rice is going to a decline as people are getting busier due to work and fast-paced lifestyle in now generation. Hence, fast food is very ordinary and bread becomes the best food to substitute for rice as the European countries have been consuming bread or potato since years ago.
Questions
Why consumers are willing to pay a big sum for a rice bread baking machine? I think S$782 is really expensive and families that are earning middle income would not spend the sum on this high-technology device. However some people may not consider about the price as they appreciate the luxury that producer brings to consumers and money are meant to spend it ultimately.
If I were in control
Since demand exceeds supply, I would produce more rice baking machines in terms of colours and appearance. Export trading may boost the sales also as people always feel good about the Japanese products and the trend of high-tech goods would be continued on in the next 10 ,20 or even uncounted years.
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